Luxury Coach & Transportation

December 2016

Magazine for the professional limousine, charter and tour industry.

Issue link: https://lctmag.epubxp.com/i/756750

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48 LIMOUSINE, CHARTER & TOUR DECEMBER 2016 WWW.LCTMAG.COM Leasing is Bright TITUS LEASING COMPANY - THE BRIGHT CHOICE Partner with Titus Leasing Company and experience the brightest ideas when it comes to leasing. Call us today to find out how we can help you improve your bottom line. 800-227-3965 I www.titusleasing.com MARKETING & SALES Constant Contact. Immedi- ate impact (delivered right to an inbox in a matter of seconds.) Can contain links to both important information and your web- site. You can track who opens it. Cons: When you turned on your computer this morning, how many emails did you have? Everyone from Amazon, to the magazines, to Viagra for sale, correct? And how many did you delete with- out opening? Printed newsletters: Pros: Graphically more pleasing. They may contain more information without "click to read more." Longer shelf-life (people keep them around). A more sophisticated look. Cons: Although printing prices have dropped dramatically, you still have to pay print- ing costs (not to mention mailing costs and perhaps put on your website, sent via e-blast, reproduced in your newsletter, printed out and displayed at trade shows and business expos, etc. 4. NEWSLETTERS Speaking of newsletters, these can come in two shapes and sizes, but both are effective. Still, there are pro's and con's for both formats. Electronic newsletters (eblast): Pros: Easy to de- sign through software like If you have something important to say about your industry, let them know. If you get pub- lished, you will be in front of hundreds of potential clients. And don't worry if you have trouble writing a shopping list; there are people out there who can make you sound good. Once the article is published, it can take on a whole new afterlife. You can put it on your Face- book or LinkedIn page, drop them a postcard. 3. THE POWER OF THE BYLINED ARTICLE Never pass up the oppor- tunity to be branded an expert. There is probably no better verification than to publish in a leading industry trade publication such as LCT. But don't stop there. Chances are wherever you're located you are close to a weekly business publication (i.e. in Boston we have the Boston Business Journal). Lots of phone calls and late nights stuffing envelopes was business as usual, all to get your name in front of a potential customer. Today you can e-blast 1,000 prospects with the push of a SEND button. How long would it take you to call 1,000 people?

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