Luxury Coach & Transportation

December 2016

Magazine for the professional limousine, charter and tour industry.

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Page 35 of 75

34 LIMOUSINE, CHARTER & TOUR DECEMBER 2016 WWW.LCTMAG.COM INDUSTRY PROFILE Operator Crafts Limo Service On Culture & Class Edward Limousines combines social conscience and business ethics to create a unique and successful French company. By Tom Halligan, LCT East Coast editor W hether you are an operator in Peoria, Perth, Paris or Pago Pago, com- mon traits separate elite operators from the mediocre. Of course, it's all about delivering exceptional service daily, and hiring and nurtur- ing employees who view their work as a career — not just a job. But it's also about running a company that is ethical, internally and externally, and has a social conscience extending its commitment to serve the community beyond clients. When Patrick Pierron launched his Paris, France-based company in 1997, he crafted a company that defined his goals and how he wanted to run his business. Almost 20 years later, Pierron has built a successful mid-size company with of- fices in Paris and Cannes on the French Riviera, and has established solid global partner relationships with companies that strive to meet his high standards for customer service and business ethics. "Today, even more so because of TNCs, it's important to clients they know they are working with reliable and hon- est companies," Pierron says. "With re- ports of TNC drivers on drugs or coming out of jail — and all kinds of stories — corporate travelers want trustworthy and experienced companies and chauffeurs, and that is what makes us different." Terrorism & TNCs Regarding the state of the limousine in- dustry in France following recent terror- ist attacks, Pierron explains the tourism business has been affected somewhat. "But corporate people still have to travel to conduct business face to face," he says. He has noticed a drop in business at Riviera hotels and restaurants that cater to tourists and also some people from New York, for example, fly in and out the same day. The other thorny issue in France (and throughout Europe) is TNCs. In France, UberPop, the company's low-end service, pulled out in 2015 following an almost $1 million fine by the government for operating illegally coupled with a severe backlash from the taxi industry. But Pier- ron says there are many "unregistered, unlicensed imitations" on the streets. Still, Pierron, like his high-end coun- terparts in the U.S. and worldwide, have upped their game to elevate private "Today, even more so because of TNCs, it's im- portant to clients they know they are working with reliable and honest companies." — Patrick Pierron FAST FACTS EDWARD LIMOUSINES - EQSL GLOBAL LOCATIONS: Vincennes (Paris) + Cannes (French Riviera), France OWNER: Patrick PIerron FOUNDED: 1997 EMPLOYEES: Varies based on season and events FLEET SIZE: 17 vehicles WEBSITE: CONTACT: +33 153-669-515;

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