Luxury Coach & Transportation

March 2016

Magazine for the professional limousine, charter and tour industry.

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48 LIMOUSINE, CHARTER & TOUR MARCH 2016 Continued on Page 53 MANAGEMENT & LEADERSHIP: AFFILIATES Networks Might De- cline Farm-In Work Some networks would like their small affliates to re- ciprocate when the need for a farm-out arises and might be willing to as- sist. However, you may be surprised that some networks might turn down your order for a va- riety of reasons. For instance, while Mu- sic Express' website proudly touts service in 650 cities, if your order isn't in one of the four major cities where it maintains operations (Los Ange- les, San Francisco, New York, Washing- ton, D.C.), it will not accept your order, says Perry Barin, affliate manager of Mu- sic's Los Angeles offce. Not only will they not take your or- der, they aren't going to give you a re- ferral for a small city either. "We have spent years building up our network of affliates through trial and error," Barin says. The company considers its af- fliate network of operators to be proprietary information. Other networks welcome and en- courage affliates to use them for help since they maintain vast networks of af- fliates in every city imagin- able. Ask the networks you serve what their policy is and note it in an affliate network fle. (see sidebar) About Payments Most networks such as LimoLink, BostonCoach and Music Express re- quire affliates to invoice them for services performed and have very strin- gent requirements on the submission window of fnal charges since they must in turn promptly charge their own client for the ride. If you miss the window of submission after numerous automated emails prompting the submission, you simply don't get paid. Music Ex- press requests terms of Net 60 in order to invoice their clients, receive payments, and disburse payments to affliates. They will reciprocate the pro- cess for any of their affliates by invoic- ing for jobs they perform on behalf of the affliate. Each of their four offces establishes an account in their indepen- dently operated accounting systems for all affliates. When an affliate calls to place an order, Music Express is ready to go. Not so at Flyte Tyme Worldwide in Mahwah, N.J. Established affliates who perform work for Flyte Tyme are ex- pected to invoice Flyte Tyme, which also makes disbursements about 60 days after the date of service. However, a completed credit applica- tion must be submitted, processed and approved in advance to be considered for invoicing of affliate-submitted jobs, says Darylann Wright, affliate manager for FlyteTyme. In the absence of an established bill- ing account, FlyteTyme's policy requires the presentation of a credit card at the time of booking for a reservation to be accepted. This is why it is important to establish the fnancial terms in advance, without the pressure of a pending farm- out job if you prefer to use a particular network and want to be invoiced. Don't wait to set this up. As you become an affliate for a network, establish and learn the procedures of reverse farming and set up an account in advance. How to Select A Network Tami Saccoc- cio, national af- fliate director for Commonwealth World- wide in Boston, recom- mends only farming out jobs to a network that runs its own vehicles at your client's destina- tion. Otherwise, "You'll end up paying more money and it's double farming which can always lead to human er- ILLUSTRATION: KEVIN HAEGELE, LCT ART DIRECTOR G lobal affliate networks such as Music Express, BostonCoach and Commonwealth Worldwide farm orders to small operators in small cities every day. Less frequently, local clients often ask small-feet operators to provide transportation in another city. Is this an easy process? Not always. Here's how to create a two-way af- fliate street: While small operators gladly welcome orders from big networks, will they gladly accept yours? By Jim A. Luf, LCT contributing editor With Networks Networks Perry Barin, affliate manager for Music Ex- press in Los Angeles.

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