Luxury Coach & Transportation

March 2016

Magazine for the professional limousine, charter and tour industry.

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32 LIMOUSINE, CHARTER & TOUR MARCH 2016 WWW.LCTMAG.COM CHARTER & TOUR: OPERATIONS in 2008 and now has 29, plus 17 cutaway-style mini- buses. The buses have led to a consistent mix of group transportation clients, such as churches, schools, youth groups, scouting organiza- tions, and universities. At the time, Wynne had been outsourcing its motor- coach business worth hun- dreds of thousands of dollars per year. Bedford Wynne, who studied international business in Switzerland, decided to buy a Dallas-based boutique mo- torcoach company with six buses, according to a detailed fnancial analysis he did, and then six more. From there, the company would buy one or two more at a time. "The growth has been phe- nomenal," Joan Wynne says. "I didn't realize how it would grow. I didn't know there was so much of a need for motorcoaches, so many addi- tional sport teams and activi- ties. All these kids need to go somewhere, like to Houston, Austin or San Antonio for a facility has a maintenance ga- rage and raised repair platform that can handle motorcoaches. It has a high-pressure chemi- cal car wash bay and equip- ment, tire storage area, and a fuel tank that stores 10,000 gallons, divided between die- sel and unleaded. One portion of the garage resembles a parts warehouse, with A/C pumps, airbags, light bulbs, brake discs, flters and marker lamps among the many components lining the shelves. Wynne is staffed with fve mechanics, certifed by MCI and Temsa. "You must have a good preventative maintenance program," Bedford Wynne says. "You change your belts, tires, fan motors more than the manufacturer recom- mends. You should also have one extra item of every mis- sion critical piece of equip- ment on each bus, such as belts and fuses." Unlike many chauffeured operations at the cusp of the Great Recession, Wynne bought its frst motorcoach prompting her to buy more ve- hicles and hire chauffeurs. "It got so overwhelming, I didn't have time to do real estate anymore," she says. "I asked my son to come help me, because I sometimes had 50 rides coming in per day. Somehow I did it, and it just grew from there." From 1995 on, the compa- ny evolved into a full-service chauffeured transportation service, and after 2008, ex- panded with a motorcoach division running 29 buses and counting. Joan Wynne also credits her growth to the company's formal status as a woman-owned busi- ness. It was certifed with the Women's Business Council Southwest a few years after she started the company. The credential helped her get a long list of corporate Fortune 500 level contracts, and to this day she pursues new clients in that category. Lots On The Lot The Wynne headquarters and limousine. "I'd put them in it and pick them up at the airport, slip in a video of the property we were looking at, and later drink champagne if the deal was solidifed," Joan Wynne recalls. "And if it wasn't, I'd lock the door and keep them in there until it was," she jokes. Because she couldn't park a stretch in her Highland Park neighborhood, she found a limousine service near the air- port to park, clean and insure it for her. When she wasn't using the stretch for real estate visits, the limousine company would use it as an overfow vehicle for weekend runs. Demand was enough that she earned about $1,500 per month after expenses on that one stretch. The owner then asked for another, so Wynne bought a limousine company with 10 vehicles in Austin and Oklaho- ma City. She brought all the ve- hicles back to Dallas and hired someone to run it as a week- end service. Wynne drew affli- ate work from Boston Coach, Bedford Wynne Jr. is investing in entertainment-themed and styled motorcoaches, including "Comedy," a luxury Prevost that features a Hollywood-style tiled walk of fame of comedians. FASTFACTS WYNNE TRANSPORTATION LOCATION: Irving, Texas SERVICE REGION: Dallas-Ft. Worth metroplex OWNER: Joan Wynne FOUNDED: 1995 FLEET VEHICLES: 69 TYPES: Cadillac XTS, Lincoln MKT Town Car, Mercedes-Benz S-Class, Bentley Silver Spur, Chevrolet Suburban SUV, Grech Motors, El Dorado National. Temsa, Prevost, MCI. EMPLOYEES: 87, total CHAUFFEURS/DRIVERS: 65 KEY EXECUTIVES: Bedford Wynne Jr., vice president; Phillip Capers, CFO; Bob Lockett, executive vice president; Bowen Sorrells, operations manager; Nicki Smith, accounting manager; and Bill Peek, general manager/motorcoach operations. ANNUAL REVENUES: 23% YoY increase 2014 to 2015 CLIENT RUNS: 70% motorcoach/mini- buses; 30% sedans, SUVs, vans KEY CLIENT SAMPLE: Fortune 500 companies such as Pepsi Co., Exxon, Texas Instruments; professional sports WEBSITE: CONTACT: (972) 915-7300, sedan division; (972) 915-7350, motorcoach division

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