Luxury Coach & Transportation

March 2016

Magazine for the professional limousine, charter and tour industry.

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30 LIMOUSINE, CHARTER & TOUR MARCH 2016 WWW.LCTMAG.COM CHARTER & TOUR: OPERATIONS a chauffeured transportation company in the last decade knows, such a "fip" is con- sidered a sign of success as many limousine companies add motorcoaches. Some of Wynne's top ac- counts include a roster of For- tune 500 companies, elite fve- star hotels and professional sports clients. Dallas ranks second in the U.S. for Fortune 500 company headquarters. From selling properties, to serving Fortune 500 compa- nies, to running motorcoach- es — the connections for Joan Wynne are literal. A Dallas Story Joan Wynne entered the commercial real estate busi- ness in 1985, a feld she notes is male dominated just like the limousine industry. "My dad told me I could be a schoolteacher or a nurse, like many parents did," she re- calls. "I said, 'No, I want to do something that women aren't expected to do, something in business that was more chal- lenging and fun.'" Joan Wynne worked for a real estate company for a few years, buying, selling and owning a mix of residential and commercial properties. Her husband, Bedford Wynne Sr., a prominent Dallas attor- ney and businessman who was once part owner of the Dallas Cowboys, died in 1989 at the age of 65, according to the Know Your Cowboys website. Wynne Sr. was pres- ent at the meeting in Miami in 1960 when NFL owners of- fcially approved the Dallas club as a franchise. He held the position of director and secretary of the Cowboys. In 1967, he sold his minority stake in the Cowboys to help organize the expansion of the New Orleans Saints. Joan Wynne started her own company in the early 1990s, where she also hit upon her future career. When clients wanted to look at of- fce buildings for sale or lease, she would take them around in a six-passenger stretch tumbleweed sweep in from nearby plains. While many businesses would not consider it the choicest property, for a motor- coach and limousine company, the location couldn't get any better. Wynne is the closest such company to the Dallas- Fort Worth International Air- port (DFW), the fourth busiest in the world, and has immedi- ate access to I-35, the region's main north-south artery. There's plenty of room for all 69 feet vehicles, offces, a fuel tank, a maintenance garage, tire storage, vehicle wash facilities, and about every function needed for a full-service, 24/7 ground transportation service. When you hear the term "in-house," Wynne has it all. As its vice president and namesake, Bedford Shelmire Wynne, Jr. likes to say, transportation is all about logistics. Career Merger Finding the ideal location for a motorcoach and limousine company, however, was not a coincidence, nor just good luck. It resulted from the background and expertise of owner and founder, and Bed- ford's mother, Joan Wynne, a regal, refned Texas dame who has parlayed an entre- preneurial career in commer- cial real estate into luxury ground transportation. When Mrs. Wynne approaches a dining room table, all seated gentlemen stand. She knew exactly how to look for and acquire the loca- tion in 2009. It now supports a company that has fipped from 70% sedans and black vehicles versus 30% buses in 2008, to 70% motocoaches and buses versus 30% se- dans and black vehicles, says CFO Phillip Capers, who joined Wynne Transporta- tion in 2002. As anyone who has owned, run or managed D ALLS and IRVING, Texas — Wynne Transportation occupies a former rental car counter building on a fat fve-and-a-half acre lot. Throughout the day, a steady stream of commercial airliners fy overhead. Dust from nearby housing construction sites at times blows over, speckling the black vehicles and white buses. Parking lots, low offce buildings, hotels and storage fa- cilities are neighbors. You're likely to see the occasional, iconic Wynne Transportation Moves Ahead With Motorcoaches The two-decade Dallas company succeeds on deep family and local ties as well as a growing demand for buses. Photos and Text By Martin Romjue, LCT editor Wynne Transportation owners Bedford Wynne Jr. and his moth- er and founder, Joan Wynne, see motorcoaches as their company's fastest growing segment.

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