Luxury Coach & Transportation

April 2015

Magazine for the professional limousine, charter and tour industry.

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42 LIMOUSINE, CHARTER & TOUR APRIL 2015 WWW.LCTMAG.COM The small feet operation has become one of the premiere service providers for chauffeured vehicles in the booming Boise, Idaho area. [NOTE TO READERS: An article about Idaho Town Car in the March issue of LCT Magazine contained incorrect information about the company. Idaho Town Car is owned exclusively by Jamie Talan.] Idaho Town Car: A Hidden Gem In The Treasure Valley By Tim Crowley, LCT senior editor Origins: Owner Jamie Talan worked as a reporter covering neuroscience for 25 years, living most of her life in New York City and Long Island before mov- ing to Boise, Idaho, three years ago with her husband. Seeing a lack of providers in the local Boise market, Talan pur- chased three limousines. She has now grown her feet to eight vehicles. Marketing strategies: The frst year Talan marketed through the web and joined the Boise Chamber Of Commerce. "I really like marketing," she says. Talan will often go to different organization meetings and offer discounts to frst- time customers such as two free hours of service. "We just took a big ad out in a golfng magazine. It represents four or fve golf courses in our area. Last year, I took out an ad for a private school football team, but didn't see much of a return. You have to fgure out what is going to work and what's not." Fleet growth: A year ago, Talan went to her frst wedding show. After talking to brides and grooms, she decided to buy her frst vintage vehicle, a 1957 Bentley. "It was busy all summer, so we decided to buy another one, a Rolls Royce, and we just bought a third one, another Rolls Royce. It is just beautiful." Client types: Idaho Town Car has a healthy corporate clientele for airport trips, and also does many farm-in rides for large affliate networks. Weddings, bachelor/bachelorette, proms, quincean- eras, and funerals make up the bulk of the retail work. "We also do a lot of philanthropy work," Talan says. "It's a great way of getting the brand name out there." The company offers free rides to many organizations throughout the Treasure Valley, including The Make- A-Wish Foundation and local homeless shelters. Clients often are referred by word of mouth. "Our cars are seen all over the place, and everyone knows my drivers," she says. Customer service approaches: "We like to have the limos outftted with ice, juices, and sodas," Talan says. "We don't sup- ply champagne and liquor, but people bring their own." Lessons learned: "I've made some mistakes joining things I shouldn't have," Talan says. "But you learn what works and what doesn't. I just love people and I'm out SMALL FLEET BUSINESS I APRIL 2015 FASTFACTS IDAHO TOWN CAR LOCATION: Boise, Idaho FOUNDED: 2012 OWNER: Jaime Talan MAIN SERVICE REGION: Treasure Valley area VEHICLE TYPES: Vintage, sedans, stretch limousines, party bus FLEET SIZE: 8 EMPLOYEES: 4 WEBSITE: www.idahotowncar.com INFORMATION: (208) 871-6900 there all the time talking about our limos." Success strategies: "I think a lot of our success comes from our operations manager and chauffeur Mary Jo," Talan says. "She is very dedicated and very trustworthy. Day or night, she takes calls and gives people what they need, and everyone just loves her." Business loves: "My hope is that people who own limo companies really under- stand why people want to rent a limo," Talan says. "They want the luxury, they want fun, and they want to be able to have a great time. And I think that's what I love the best about this business; the opportunity to give people what they want and allow them to celebrate and have fun." Top: Jamie Talan, owner of Idaho Town Car, beside a 1957 Rolls-Royce Silver Cloud. Left: Idaho Town Car's 1957 Bentley S1 is a very popular vehicle choice for weddings in the area. Right: Idaho Town Car's latest feet addition, a 1954 Rolls-Royce Silver Wraith.

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