Luxury Coach & Transportation

April 2015

Magazine for the professional limousine, charter and tour industry.

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LIMOUSINE, CHARTER & TOUR APRIL 2015 37 W here Craftsmanship Counts ™ a Cabot Coach Builders Company 120" Corporate - 99 Newark Street, Haverhill, MA 01832 • ph. 978.374.4530 or 800.544.5587 • fx. 978.521.5425 S aleS & ServiCe CenterS: Massachusetts, New York, New Jersey, Florida, California, Nevada • www.royalelimo.com © 2014 Cabot Coach Builders, Inc. Why not learn more about the Royale MKT 120" limousines. Call us today, toll free and speak with a Product Specialist. 1.800.544.5587 www.royalelimo.com email: sales@royalelimo.com ments, so we hired a specialist to work on weddings, another to work with DMCs, and another to work with schools and special events." The company's mindset to seek out new business is constant. "We create markets for ourselves. If we see a shuttle bus outside a retirement home, corporate offce or a kindergarten, we'll try to ser- vice those markets," he says. One of the more interesting new up to 12 motorcoaches that handle corporate, schools and the Universi- ty of Texas system as well as retail business." Finding new opportuni- ties is one thing; managing and growing a diversifed company is an- other, Perez says. "The leadership team here realized that we needed to bring in experts to manage these business seg- business over the years. The company also realized it could expand its wed- ding business with its growing and di- verse feet. It built closer relationships with destination management compa- nies (DMCs) to provide motorcoach and mini-bus vehicles for events and went after private and charter schools to transport students on weekends to sporting events and outings. "Schools don't want to be in the feet business, so we saw opportunity there, too," Perez adds. The company also saw more opportunity in the motorcoach business. In fact, Perez says that side of the business has "exploded" in the last two years. "A lot of our DMCs needed motorcoach service, and we had part- nered with some bus companies and they did O.K. But we found that did not provide the professional ser- vice that we required, so we acquired a small bus company, and now we are "It started six years ago with one Wednesday mini-bus trip. Today, we do 24 trips Monday through Friday. It's worked out well for the tech company's bottom line and is a steady part of our business. The other advantage is that we can use the buses on weekends to generate revenue." o u g Andrew Perez

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