Luxury Coach & Transportation

April 2015

Magazine for the professional limousine, charter and tour industry.

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36 LIMOUSINE, CHARTER & TOUR APRIL 2015 WWW.LCTMAG.COM LCT's Fast 40: The Industry's First Networking Group for Limo Operators Under 40 Next meeting: LCT Leadership Summit, May 17-19, 2015 LCT03-0189.15 Eden Roc Miami Beach • Join the conversation! MANAGEMENT & LEADERSHIP drove round trip for meetings. "We saw an opportunity and made a proposal to the company to shuttle employees back and forth," says Andrew Perez, company vice president business op- erations. "It started six years ago with one Wednesday mini-bus trip. Today, we do 24 trips Monday through Friday. It's worked out well for the tech com- pany's bottom line and is a steady part of our business. The other advantage is that we can use the buses on weekends to generate revenue." That initial brainstorm has turned into a solid piece of the company's business as new companies have used its shuttle you get to 50, I hired an HR person. I also had to create another level of hierarchy that managed the company. That allowed me to focus on directing the company, dealing with fnancials and cash fow, ac- count maintenance, and I still go out on sales calls." Still, Rodberg is keenly aware he needs to listen closely to staff. He holds week- ly staff meetings and open lunch days where chauffeurs and staff can stop in and have lunch with him and his manag- ers to talk about anything. "I spend part of every day talking to my car washers, dispatchers, and others to fnd out what's really happening. You can't be aloof. You have to be open in order to build a team." Seek Out Opportunities In the past seven years, Elegant Limou- sine & Charter, San Antonio, Texas, surged from 50 vehicles to an impressive 130 di- verse feet, not because business grew, but because the company zeroed in on seeking out new business opportunities. For example, Elegant learned that a large technology company with of- fces in San Antonio and Austin paid employees $90 a pop every time they now has eight. "The funeral operators don't want to be in the transportation business," he says. "They may have one hearse but when they have more than one funeral on a day, they call us rather than give the business to their competition. It's a steady business and now we are push- ing them to using vans and buses to transport people to funerals and that is catching on." Rodberg points out operators must di- versify in order to grow. "We don't de- pend on any one customer or market." The company's growth also stems from building solid relationships with meeting planners who contract for his motorcoaches, mini- and limo-buses for the numerous events held in the Bal- timore/Washington, D.C. region. Rod- berg also does a lot of affliate work, and advises smaller operators to pro- vide the best service when they repre- sent other operators. When Reliable's feet grew from 50-80 vehicles, that was the point when Rod- berg had to restructure his team to man- age the daily 50-person operation. "At 25 people, I was still hands on, but when LCT RANKING: 20 ELEGANT LIMOUSINE & CHARTER SAN ANTONIO, TEXAS FLEET SIZE: 126 STRETCH LIMOS (SEDANS & SUVS): 14 SEDANS/MKTS: 27 SUVS: 21 VANS/SPRINTERS: 14 LIMO BUSES: 5 SHUTTLE MINI-BUSES: 26 MOTORCOACHES: 12 OTHER (FUNERAL, VINTAGE, ETC): 7

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