Luxury Coach & Transportation

March 2015

Magazine for the professional limousine, charter and tour industry.

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28 LIMOUSINE, CHARTER & TOUR MARCH 2015 WWW.LCTMAG.COM LOCAL LIMO SERVICE JOINS IN GLOBAL CONVENTION BAKERSFIELD, Calif. — The Limousine Scene, a local limousine service, recently participated in the International Limousine Charter & Tour annual convention and trade show held in Las Vegas, CEO Jim Luff said. The educational sessions help the company improve the delivery of service with a focus on the safety of passengers, Luff said. The three-day convention is sponsored by companies such as Lincoln, Cadillac, Toyota and Verizon, and focuses on all aspects of providing limousine, bus and sedan service. The educational sessions arranged by the National Limousine Association offer continuing college-style credits and keep the company up to date on new laws and trends, Luff said. He attended a chauffeur training class designed to teach company offcials on the best and safest practices of driving vehicles and serving customers, so he can pass on the information to company employees. Luff also attended classes on regulatory issues, human relations management and even a session created by the famed Zig Ziglar sales training guru to give his company an edge in their operations. The annual convention and trade show is attended by about 3,000 limousine companies around the world from 32 nations. It is co-produced by LCT Magazine, a B2B global magazine for the chauffeured transportation industry, and the National Limousine Association, the trade group representing the industry. Limousine Scene operates 29 vehicles including limousines, buses, sedans, vans and wheelchair-lift vans, and has been serving the community for since 1990. The company employs 64 people. # End # FOR IMMEDIATE RELEASE Contact: Jim Luff (661) 831-7955 "Place your logo here. If you do not have a logo, spell out your company name in BIG BOLD CAPITAL LETTERS" "Follow the five "Ws and the "H" format to write your body: Who, What, When, Where, Why and How." "Headline is centered with all capital letters in bold print." "Almost always you will send a press release with this statement. However, if you are doing a press release that you want to wait on, you might say, "For Release on 04/01/15," if you are opening a new office on that date". "This signifies there is no other information and this is the end of the release." 1. "The name of the person to contact for more information or to set up an interview." 2. "This is the best number to reach you. If you are hard to get in touch with at the office, use your cell number. If you are not avail- able when the media calls, they will move on." 3. "This is a direct email address to the author of the press release. You may be contacted by email for additional information or a request for an interview." SAMPLE PRESS RELEASE 2 8 L I M O U S I N E , C H A R ILCT SHOW: MEDIA & MARKETING

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