Luxury Coach & Transportation

February 2014

Magazine for the professional limousine, charter and tour industry.

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LIMOUSINE, CHARTER & TOUR FEBRUARY 2014 59 Time to replace that old limo? The industry's oldest and most popular online trader just got better! is now powered by LCT Magazine and will present the world's largest and most credicle pre-owned trader ever. We've modeled our site after the best features of and and combined the marketing might of LCT to offer the MACK DADDY of industry e-traders that spans the international marketplace. We offer your ads more industry exposure than you can get anywhere else! Contact Carol Jack / 253 983-0515 / ly. In most cases, that means daily. By changing your content frequently with updated topics, specials and photos, you can increase the frequency of visitors to your social media site who keep coming back to literally see what's new. By build- ing a loyal frequent follower group, you can increase your chances of closing a sale simply because the person viewing the page is looking for a deal. And if the deal f ts, the sale is made. While Pinterest and Instagram are basically photo applications meant for sharing photos, Campos places great value in their prominence and their rap- idly expanding followers. While meant as a place to show photos, Campos illus- trated photos of vehicle interiors, com- pany logos and phone numbers that ac- tually could motivate people to call and say they want a particular vehicle simply because they liked the way it looked. Campos will join NLA board director and New Hampshire operator Michael Campbell for a follow-up seminar on so- cial media at the International LCT Show in Las Vegas, Feb. 16-18. Check www.lct- for schedule details. — SOCIAL MEDIA CHEAT SHEET With so many social networks popping up that offer such various and sundry features, it's tough to keep track of it all. But here's a guiding rule to help you achieve success through social media no matter what the platform. People use social media to find what's interesting to them — cool photos, entertaining videos, educational articles, etc. Social media is always about the consumer, not your company. Thus, to be successful, all you have to do is align your company with the consumer's interests by sharing content that is relevant to them. Here are some specific tactics for Facebook and Twitter: 1. Post more photos, because they generate more engagement than regular status updates. 2. Have a call to action in your caption or status, with a link for readers to click. 3. Use hashtags to categorize your posts. 1. Use Twitter search to find hot leads (ex. "looking for limo" or "planning my wedding/anniversary." 2. Tweet "Hello, "Thank You" and "How are you doing?" to random followers to show your human side. 3. Aim to write tweets of 100-115 characters. FACEBOOK TWITTER Source: Michael Campos, Dash30 Digital, L I M O _ 0 2 1 4 s o c i a l m e d i a . i n d d 5 9 LIMO_0214socialmedia.indd 59 1 / 2 1 / 1 4 1 2 : 0 0 P M 1/21/14 12:00 PM

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