Luxury Coach & Transportation

February 2014

Magazine for the professional limousine, charter and tour industry.

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58 LIMOUSINE, CHARTER & TOUR FEBRUARY 2014 WWW.LCTMAG.COM LCT SHOW EAST SESSION SERIES: SOCIAL MEDIA MARKETING Social media can be tapped as a 24/7 professional sales venue, attracting clients to your vehicles and special transportation offers. By Jim A. Luf , LCT contributing editor A TLANTIC CITY, N.J. — If you use social media strictly for keeping in contact with your friends and family but don't use it for business, you may be missing out on the best form of free advertising in our lifetime, say two heavy social media users and experts. Matthew Silver, founder and president of Ultimate Class Limousine and Transport located in Hicksville, N.Y., and Mi- chael Campos, founder and owner of Dash30 Digital Media in Garden Grove, Calif., and a former LCT associate editor, both emphasize that simply updating your status once in a while isn't going to land you many sales. Silver and Campos led the most popular session at LCT Show East in Atlantic City on Oct. 27, 2013. Starting from the basement of his home in 1988 and build- ing a f eet of sedans, vans and buses, Silver relates well to start-up operators and their need to make a splash in their communities without having any money to do it. He shared how he uses social media to drive sales. Campos, whose digital marketing f rm specializes in organic, inbound marketing methods, spearheaded and developed LCT Maga- zine's social media efforts. Facebook, Twitter, LinkedIn, Pinterest and Instagram can all be used in various ways to promote your business at minimal cost, Silver and Campos said. In fact, it can be done for free, except for the production costs of graphics and videos if you choose to have them professionally done. Campos stressed the use of high-quality content with clean and clear designs. "Avoid busy pages that can confuse readers," he said. "Keep your pages simple and neat as well as keeping the content fresh." While the presentation was clearly designed for newbies with statements such as, "Your connections on Facebook are called 'friends,'" newbies and veteran operators such as Kyara Kahakauwila from LA Limousines in Victoria, B.C. at- tended to learn how ever-evolving social media tools can help def ne your business to potential clients. Campos introduced the importance and value of using videos to create a mini-commercial about your company. Videos can feature a particular vehicle or an overview of all vehicles. You can incorporate messages to clients about the services you offer and make personal commitments about the level of service a client can expect to receive, he said. Silver offered solid methods of driving immediate sales through online specials that can be introduced at any time and scheduled in advance to be posted to a Facebook page, even in the middle of the night. When people wake up and check their Facebook pages, they can receive special of- fers available only on Twitter or Facebook or other social media sites. Using such specials can mean the difference on whether or not a vehicle sits idle for the weekend. By using photos and videos, you can promote vehicles not chartered for the following day with unique specials. Campos and Silver stress updating your pages frequent- Why You Really Don't Have Any Down Time Operator Matt Silver and digital marketer and former LCT associate editor Michael Campos provided a comprehensive guide to social media sales strategies for limousine operators at LCT Show East. L I M O _ 0 2 1 4 s o c i a l m e d i a . i n d d 5 8 LIMO_0214socialmedia.indd 58 1 / 2 1 / 1 4 1 2 : 0 0 P M 1/21/14 12:00 PM

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