Luxury Coach & Transportation

August 2019

Magazine for the professional limousine, charter and tour industry.

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48 LUXURY COACH & TRANSPORTATION AUGUST 2019 WWW.LCTMAG.COM LEXI TUCKER is LCT's senior editor and coordinator of the LCT Fast 40, a group of operators under 40 who collaborate and learn from each other about all aspects of chauffeured transportation. She can be reached at lexi@lctmag.com. The Internet has helped ease communication with other operators, but how much is too much? Ignore The Social Noise, Take Action H i. I'm Lexi, and I'm addicted to social media. Ok, maybe not addicted, but I admit I spend way too much time flipping among Facebook, Instagram, and Twitter when I'm bored. In fact, it's actually part of my job to be as vigilant as I am. I have to pay attention to limo groups to monitor the issues operators struggle with, seeing who's new in the industry, and observing what I like to call "popcorn moments." I probably don't even need to tell you what these are; if you've spent even a few minutes a day on Facebook, you know what I'm talking about. ey are controversial posts that seem to strike a nerve with particular people. ey stir up feelings so strong they feel if they don't comment, they are passing up a major opportunity to show us what they've got. I'm here to say: Stop. Don't fall for the bait. Why? Because you'll always be known as "that guy (or gal)." Whether your answer to a post is spot on or way off base, there's no need to get into a virtual screaming match. I'd like to think we are all adults who are past that phase. Yes, it can be frustrating. I'm not saying you can't defend your position; just don't resort to name calling or cussing. You're above that. e main point I'm trying to make is this: Pause for a moment and think about what you could be accomplishing in the time it takes you to type out a (what you think is witty) response to someone who could very well have no idea what they are talking about and are just trying to provoke you. Facebook groups have provided an awesome way to find new affiliates, bounce ideas off others in the industry, and form new bonds with operators who don't get much media coverage. But are you taking what you learn from the good posts and putting it into action? If operators devote as much time to building and growing their businesses as they do formulating "gotcha" responses, we wouldn't be hearing as much griping about Uber or Lyft now, would we? You wouldn't have time for that. You'd be learning new marketing skills like Facebook and Google Ads, taking your best chauffeurs out to lunch to show them how much they are appreciated, or working on your PowerPoint presentation to impress a possible major client. Social media is a powerful tool when used correctly. It provides opportunities to network, lets people get to know the real you, and encourages the exchange of ideas. But none of it means anything if you can't apply what you've learned because your eyes are glued to a screen or your fingers to a keyboard. Perhaps you should time how long you spend scrolling in a day, and then vow to cut it in half. Spend part of that time focusing on posts that provide helpful intel and force yourself to scroll past the noise. e other half you can then set aside for implementation. Perhaps there's a prom agreement you need to draw up after looking at an example someone posted. Or newer types of clientele you've never thought to pursue that you need to start researching. Every time you feel the need to let your voice be heard in the vast expanse of the digital realm, bring yourself back to kindergarten for a moment and use the T.H.I.N.K. analogy: Is it… T rue H elpful I nspiring N ecessary K ind? Not only will this make you a better person, it will impress your colleagues and make you a better leader… on and offline. The internet user of today spends an average of two hours and 22 minutes socializing online. (Source: Techjury) Between April and September of 2018, 83% of all internet users were engaged with social media. Only 24% of those find it has a positive effect on their work. (Source: Techjury) 95% of all Facebook visitors access it through mobile devices. The network is a big part of why the daily average time spent on a phone gets higher every year. (Source: Techjury) AUGUST 2019 Since November 2018, Android and iOS users can check how much time they spend on the network with the "Your Time on Facebook" function. You can find it under the Settings and Privacy tab. (Source: Techjury) By Lexi Tucker, LCT senior editor

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