Luxury Coach & Transportation

August 2019

Magazine for the professional limousine, charter and tour industry.

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LUXURY COACH & TRANSPORTATION AUGUST 2019 19 Sprinter Coaches by Royale Call today and speak with a product specialist: 1-800-544-5587. 99 Newark Street, Haverhill, MA 01832 | 978.374.4530 · 800.544.5587 | sales@ · Sales & Service Centers: Massachusetts · New York · New Jersey · Florida · California · Nevada © 2015 Cabot Coach Builders, Inc. Where Craftsmanship Counts ™ tention and makes it more likely they will interact with it. You should always have a story on your profile that strikes a balance between quality and frequency, Schultz says. He also tends to post a story when he makes a new post, and tries to have the story play off the theme of the post. You can also create stories and make them "highlights," which don't disap- pear and will remain at the top of your profile. You can label them with what they show off, like "Our Fleet" or "Popu- lar Destinations." "Be sure to check out other com- panies who are doing it right and get inspired. Don't reinvent the wheel; do what works." Patel says featuring behind-the- scenes action — like detailers washing cars or doing short employee inter- views asking them how their day is going or how a chauffeur's run was as they get back from a job — can give your audience an inside look at what the day-to-day happenings at your business look like. — "You need to paint a picture of being in the limo rather than just showcasing the vehicle itself." To save her even more time, she's implemented a widget that allows her Instagram posts to be uploaded auto- matically to a feed on her company's website. Because she focuses on high- resolution, professionally done pho- tography, this enables her to not have to worry about manually updating her website with the newest photos. ere's no real wrong answer to what you should post, as long as the photo communicates your brand iden- tity each time, Hani says. Tell Stories Stories are a fairly new feature, but allow you to do more with a post. You can add GIFs, polls, countdowns, and ask questions on a video or photo that will automatically disappear after 24 hours. Miller uses these anytime she posts a new photo to direct attention to it on her company profile. ese get put at the top of a user's feed, which catches their at- It doesn't get much more unique than incorporating your pets into your marketing. Everyone loves dogs! Photo: @coastallimo

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