Luxury Coach & Transportation

August 2019

Magazine for the professional limousine, charter and tour industry.

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18 LUXURY COACH & TRANSPORTATION AUGUST 2019 WWW.LCTMAG.COM Leasing is Bright TITUS LEASING COMPANY - THE BRIGHT CHOICE Partner with Titus Leasing Company and experience the brightest ideas when it comes to leasing. Call us today to find out how we can help you improve your bottom line. 800-227-3965 I attention spans are limited, so whatever you post must capture their attention in the first three seconds. Even if they are just scrolling through, they'll see what you need them to see. ese types of posts are dubbed "thumbstoppers." You can't go wrong with people enjoying themselves in your vehicles, Miller says. Having a cute mascot doesn't hurt either. Miller's "limo dog" (seen right) draws attention and comments. Have your chauffeurs take photos while they are out on a trip, or invite some of your friends to be mod- els for a photoshoot. management attending trade shows. If you do a lot of wedding business, ask the venues, photographers, and DJs to send you some photos they may have and ask if it's ok to post them with a photo credit. Most importantly, don't mix your business page with your personal page. If you already have a personal Instagram, that isn't what you should be using to promote your business. Schultz suggests crafting a post relevant to current events, such as music festivals, sports championships, or heav- ily anticipated movie releases. People's SOCIAL MEDIA What Is a #hashtag? According to Hootsuite, "hashtags are used as a method of indexing keywords to help facili- tate good search results. Hashtags that spread quickly and get used by a lot different users begin to trend. That means the keyword term is popular and widely used online, but that doesn't mean every hashtag you set out to use should trend." Think of it like a modern day visual Yellow Pages where people search for a specific topic and find you. Maximize your use of hashtags to ensure your posts get found. Photo: @pontarellicompanies

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