Luxury Coach & Transportation

May 2019

Magazine for the professional limousine, charter and tour industry.

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OPERATIONS Want To Offer Brewery Tour Services? Think About These 3 Steps Beer excursions differ a lot from pub crawls and bring their set of protocols and practices. By Brent Abruzese L ike many other operators, when rideshare services began shrink- ing the overall pool of potential cli- ents in my market, I knew we had to shift strategies. With this knowledge, we bought our first Sprinter limo van to add to our fleet of sedans and SUVs. We knew a heavier em- phasis on our retail business was what we needed to help curb lost revenue. At first, I'd pegged the new vehicle to handle the obvious chan- nels it was built for — proms, wed- dings, anniversa- ries, birthdays, etc. But one idea for a service that stood out to me (because I love craft beer) was brew tours. Our market is a fantastic place to start because there's already a well-established craft brewing scene at the Jersey Shore, with new breweries popping up all the time. Since it seemed like a natural fit, we quickly added it to our repertoire. After providing around eight tours to date, while we certainly aren't seasoned veter- ans, we've learned a lot. Most important, we've learned while brew tours can be a great way to bring in new revenue to your company and help grow the craft beer scene in your neighborhood, they should not be run like your traditional retail services. Here are some key points: NO. 1: Breweries are NOT Bars: While they may turn their tasting rooms into their best "bar" imitation with TVs and bar stools, the true purpose of these rooms is to sample their beer. Not to get wasted. Properly qualifying your clients beforehand and setting expecta- tions for them is the right move. If your client is celebrating a bachelor party and they do not want limitations on how much they can drink, a brewery 3 0 WWW.LCTMAG.COM LUXURY COACH & TRANSPORTATION MAY 2019 One of the stops on the tour is Red Tank Brewing Company. Brent Abruzese, owner of Black Rock Limousine and Red Bank Limo in Red Bank, N.J.

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