Luxury Coach & Transportation

May 2019

Magazine for the professional limousine, charter and tour industry.

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LUXURY COACH & TRANSPORTATION MAY 2019 27 than six out of 10 operators enjoyed increased gross revenues last year. "At some point, there will be a reck- oning to deal with the bottom line," Sara said. "Uber makes a lot of money, but it loses a lot more. While this might pass in a young startup with magnetic appeal to rich investors, this endless flushing of money down the toilet should be unbecoming to a sizeable publicly-traded institution." Need For Speed Mobile technology is fast replacing the PC as the No. 1 business tool. Websites must be mobile responsive, not just mobile friendly. Operator sites should automatically adjust to fit any screen to accommodate clients accessing your company by phone. Page load speed is a hot button topic. According to Digital Marketer, if your page loads speed ex- ceeds three seconds, your bounce rate will increase sharply. What If You Fail? Failure is a catalyst for success, and you can't have one without the other, Sara told attendees. "No matter what it is we're talking about in life, if you focus on it, you'll get more of it," she said. Failure makes you think and breeds the skills needed to excel. Short-lived successes only lead to fleeting satisfaction, she said. "Don't be afraid to dream just because you might fail. Failure will help build character and give you the tools to succeed." — example, specializes in Bourbon whis- key tasting tours, similar to wine and craft beer tours. "Instagram playgrounds are taking over museum scholastic traffic. What cool experiences are right outside your door? Dream it up, and team up with other local business and create a cus- tom day trip experience and get it out there on social media." Uber & Lyft Puncturing a myth about transporta- tion network companies (TNCs), recent numbers show luxury ground trans- portation provides better value and a lower cost per mile. e average Uber or Lyft trip spans six miles at an average cost of $28.25, or $4.70 per mile, including tip. For this industry, the average trip is 28 miles at a cost of $120 including tip, or $4.29 per mile. e industry provides a better deal for drivers as well. Uber drivers earn a median of $8.55 per hours, whereas chauffeurs average $16.81 per hour. While Uber may be capitalized at $76 billion, it continues to post losses, most recently $1.8 billion for 2018. e chauf- feured luxury transportation industry remains healthy and profitable. More to go after." 3: Collegiate work. e transportation needs of colleges are layered with inner campus fixed route shuttles and off campus shuttles that take kids from school to town. at's tricky to get. But you can also pursue charter work. at includes everything from college promo- tions and events to athletic contract work. Schools expect a 10% donation back to them, so operators who contract with them should factor it in. 4: Custom tours and super coach charters. Chinese tourism travel is booming in the U.S. ey spend twice as much as domestic travelers. If you can target their popular vacation times, you can cancel your off-season discounts. Chi- nese tourism is busiest in early October, their Golden Week, and Chinese New Year in late January or early February. 5: Unique experiences: Another big trend is the growing number of travelers looking for "unique" experiences. Within the industry, many operators like Todd Roberts of JACO Limousine in Louisville, Kentucky, have created niche tours and experiences. JACO, for A packed audience attends the annual luxury ground transportation industry State of the Industry presentation March 25 at Mandalay Bay in Las Vegas. The annual session kicks off the International LCT Show.

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