Luxury Coach & Transportation

May 2019

Magazine for the professional limousine, charter and tour industry.

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20 LUXURY COACH & TRANSPORTATION MAY 2019 WWW.LCTMAG.COM Experts Advice Knowledgable Success Safety & Financial Audits I Cost Savings Growth Strategies I Negotiations Product Knowledge I DOT Compliance Improving Your Bottom Line Tom Holden Business Guru Keith Johnson CDS, CSI, CDI Regulatory Consultant 980-999-8484 • Results are Just a Phone Call Away! It's not a coincidence when you meet companies growing exponentially; that's a consequence of getting out there and making it happen themselves. "e definition of insanity is doing the same thing over and over again, but expecting different results. We wake up, complain about Uber and disruption, sit down at our desks, and do the same thing we did yesterday. Yet we don't understand why nothing's changed. If we don't change what we do, we will not change what we get." Taffer gave an example of a corpo- rate client who won't spend money on chauffeured transportation, but will drive past a Holiday Inn to stay at a Ritz-Carlton. "He flies first class instead of economy, yet tells you your price isn't worth it. It's not your price that's the problem; it's your perceived value. ere's no difference, no reason to spend more," he explained. 2019 INTERNATIONAL LCT SHOW: KEYNOTERS his show. "One day, someone came up to me and said, 'I'm failing because of the Euro in Greece.' Mind you, this was a bar in Detroit. I realized at that moment after hundreds of episodes, never once did anyone ever say, 'Jon, I'm failing because of me.' Every time it's because of the competitor, mayor, President, Congress, etc.; they have every freakin' excuse in the world but themselves." " Every one of these excuses is, excuse my language, bullshit. Excuses are the reconciliation of failure. It's how you live with yourself; any time you use one, it's because you did something you shouldn't have." He said every time you try to use an excuse, whether it's Uber, Lyft, that you can't get good employees, or equipment breaks down, you need to recognize those as what they are: Not just excus- es, but every day realities. "If you don't own your excuses, they'll own you." Make A Change People tend to want their revenues and guests experiences to change, but that doesn't happen without some legwork. "Uber is a convenience app. We are an experience industry. We are not Uber. Screw Uber. Let them do what they do. We need to be better at what we do."

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