Luxury Coach & Transportation

April 2019

Magazine for the professional limousine, charter and tour industry.

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LUXURY COACH & TRANSPORTATION APRIL 2019 21 W here Craftsmanship Counts ™ a Cabot Coach Builders Company 120" Corporate - 99 Newark Street, Haverhill, MA 01832 • ph. 978.374.4530 or 800.544.5587 • fx. 978.521.5425 S aleS & ServiCe CenterS: Massachusetts, New York, New Jersey, Florida, California, Nevada • © 2014 Cabot Coach Builders, Inc. Why not learn more about the Royale MKT 120" limousines. Call us today, toll free and speak with a Product Specialist. 1.800.544.5587 email: thing people thing about, and we are trying to change that." Your chauffeurs can help spur more retail business, so choose stand-out employees to work such events. "We try to pick which chauffeur is best based on the type of group it is. As their boss, you should know everyone by name and personality. For instance, our senior drivers ages 60 and up do not want to drive for a bachelor party," he says. "We ask them what makes them comfortable. Some of the bus drivers prefer shuttles versus party/limo buses (mainly because of the loud music)." He prefers his chauffeurs to stand out- side of the vehicle when helping to work a wedding, as they can become walking billboards for your company. "We want them to be communicating, not just sit- ting. We'd rather be helping the clients or the wedding planner — that way, they'll remember us. Simply being a decent per- son can help you win business." — Staying Trendy Wedding planners have become easier to deal with than the actual bride and groom, Sandhu says. Brides themselves don't call as much; planners will bring brides the options they've looked up. He's been trying to promote getaway vehicles for the end of the night, which couples don't tend to think about. "We give them a package deal. We've heard a couple used an Uber car, and that's not good for wedding photos or safety. Sadly, transportation is the last Mix Of Marketing Although most of his business comes from word of mouth, Sandhu has im- plemented SEO and Google AdWords campaigns. Notably, he hasn't targeted ads toward prom clients. "People just come looking because there's always a high demand. ere's plenty of work to go around, and my company is recommended by a lot of PTAs. It's amazing how that works, and it saves a lot of money. I like to use my marketing budget for other things." Jess Sandhu, co-owner and vice president of A&A Limousine & Bus Service. For more background on Sandhu's business, go to and search "How To Be The "Go- To" Company"

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