Luxury Coach & Transportation

April 2019

Magazine for the professional limousine, charter and tour industry.

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14 LUXURY COACH & TRANSPORTATION APRIL 2019 WWW.LCTMAG.COM CLIENT MARKETS provide transportation for contest win- ners and mention your name every time they promote the on-air giveaway. You must decide how much, if anything, to charge for this ride since your company is getting advertising that closely asso- ciates you with the event. Make sure all mentions of free transportation include your company name. Shuffling Money In an arrangement similar to hotel con- tracts, sometimes you have to spend one that includes transportation and one that only includes admission. Offer to donate back a specific dollar amount to the charity for every ride you book for the event. Watch them promote your service for you. Event promoters work hard to get their messages out to the public to sell tickets. ey will likely get free advertis- ing (or reduced) simply because they are a non-profit. Organizers typically give free tickets to media outlets for on-air giveaways. Convince the organizers to dressed impeccably as you are defining luxury at this meeting. How Can I Get Involved? You can get involved in numerous ways and accomplish an endless number and types of deals. Your participation can be as simple as having a vehicle on display to providing rides to and from the event either on a donated or paid basis. e best way to support a charity is to help them with sponsorship. No event can get off the ground without sponsors. Because event organizers know this, they promise the world to sponsors. is includes tickets to the event, table signs, and a suite of perks such as free cocktails. Including a limousine or other chauffeured vehicles for a sponsor is one way to earn revenue in this market. A typical sponsorship can range from $250 to $250,000 depending on the event. When someone spends $5,000, you may suggest they receive chauf- feured transportation to show true ap- preciation of the sponsor. You may also suggest two prices for event tickets, Because charity groups want everything donated, you must convince them of your value. You will need to invest in a few lunches or cocktails to share in detail what you can offer and how it benefits the charity. Never lose that focus.

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