Luxury Coach & Transportation

March 2019

Magazine for the professional limousine, charter and tour industry.

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WWW.LCTMAG.COM 36 LUXURY COACH & TRANSPORTATION MARCH 2019 By Lexi Tucker, LCT associate editor MARCH 2019 Who: Mark Tourgeman, president, Royal Knights Limousines, San Diego, Calif. Wise Words: Going to the Internation- al LCT Show in Las Vegas opened a new world for him. Becoming a member of the NLA and joining your local associa- tions can help bring great success. "e first year I attended the Vegas show, I felt lost. I didn't take advantage of ev- erything because I didn't know where to start. e second year I met Dave Uziel, president of UrbanBCN Worldwide in San Francisco, who needed a San Diego affiliate and gave me a try," he says. After proving himself, he was recommended to other affiliates as well. "Networking has helped me make friends I can call if I ever have questions." Success Story: He's happy he has built a strong reputation with customers and affiliates. "If I have an affiliate job, I understand it's another company's customer. at client could be tied to a huge account for them, and I want to make the best possible impression for their company and mine." is is one reason he wants to remain fairly small — it's easier for him to assure quality service that others will recommend. Customer Service: Being on time with a clean car is all well and good, but Tourgeman believes constant communication with your clients matters even more. "We try to imple- ment tech as best we can, and with the help of Limo Anywhere we are able to keep clients in the know and give them peace of mind we are on the way. Being a smaller company, clients tend to worry if people will actually show up. I like to ease their fears by giving them 24-hour confirmations, as well as letting them know when the chauffeur is on the way and on location." Getting Started: After living in Mexico working in commercial real estate, Tourgeman returned to his home country. He grew up in San Diego, but didn't know what he would do next. Real estate was an option, but he needed something else until he could rack up a client base. Ridehail was another possible path, but after looking into it, he noticed the lack of regulation and didn't want to go about it the wrong way. Instead, he got the necessary licenses, permits, and a TCP number to do it right. With encour- agement from his mother, he bought a Chevrolet Suburban to provide a higher level of service. In the begin- ning, he worked for the higher tier of TNC service, but noticed others did not look as professional as he did in his suit and tie. Making Moves: His initial startup costs included his first Suburban SUV. He sold his personal car and took out a loan from his family to buy it. He quickly discovered insurance would be a hurdle due to the price of coverage for an operator with no experience. After finding something that fit his budget, he got proper permits and soon started meeting other operators waiting for rides at the airport. An operator approached him who saw he was dressed well and had a clean car, and asked if he'd be interested in extra work. Eventually, this turned into his first affiliate. As he met new people, business grew. Lessons Learned: In other businesses he tried, he learned you want to avoid growing too quickly. "It's important to keep it slow and steady without sacri- ficing the quality of the service you are providing," he says. Marketing Education: Tourgeman recently joined Limo University to help him gain a better understanding of business marketing methods. Most of his clients came to him through word of mouth referrals and affiliate work. One of his goals for next year is to concen- trate more on building his own clientele. Future Plans: He'd like to hire more chauffeurs, as well as a dispatch and reservationist team. "I want to do less driving and concentrate more on run- ning the business. I've advanced com- fortably, but now is the time to take it to the next level." Just For Fun: He loves to travel for his own personal enjoyment. He's been to Europe and South America, and wants to see even more of the world. FAST FACTS ROYAL KNIGHTS LIMOUSINES LOCATION: San Diego, Calif. OWNER: Mark Tourgeman FOUNDED: 2015 VEHICLE TYPE: Sedans and SUVs FLEET SIZE: 4 EMPLOYEES: 3, including one partner and one part-timer WEBSITE: www.royalknightslimo.com/ PHONE: (619) 374-5466 Mark Tourgeman never sacrifices quality and integrity to make a name for himself among clients and affiliates. Mark Tourgeman's company is growing and proving to affiliates they can handle anything that comes their way. Operator Proves Small Fleets Bring Big Results COOLEST BIZ lexi@lctmag.com

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