Luxury Coach & Transportation

February 2019

Magazine for the professional limousine, charter and tour industry.

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Page 48 of 67

LUXURY COACH & TRANSPORTATION FEBRUARY 2019 47 Great Ideas provides a broad range of information focused on new ideas and approaches in management, human resources, customer service, marketing, networking and technology. Have something to share or would like covered? Contact LCT contributing editor and California operator JIM LUFF at JIM LUFF | FEBRUARY 2019 SPOT TIP Tagging Photos Tagging people in a photo can help spread your message even further. If your post contains a photo of someone, tag them in the photo so it appears on their page as well so friends see it. If you are not friends with someone, you can still tag them in a post by using the @ symbol before their name. Great Posting Platforms • Facebook • Snapchat • Pinterest • Instagram • LinkedIn • Twitter What Types of Videos • Facility tours • Featured vehicle • Client testimonial • Company history • Spotlight an employee • Spotlight a prominent client using your service (with permission) How To Harness Social Media For Marketing S ocial media has become as much a part of our daily life as driving a car or text messaging. Using social media to showcase your business, services, and pricing is cheap and effective if used regularly. Which Social Media Platform Should I Use? Obviously you want potential clients to see your messages. Social media consists of platforms such as Facebook, Instagram, Pinterest, YouTube, and LinkedIn, along with many others. Your two best bets will be Facebook and YouTube, which garner the most views and users. Accord- ing to a 2018 Pew Research report, 71% of all adult Americans have used YouTube and 61% are Facebook users. What Flavor Is My Customer? Both Facebook and YouTube seem to appeal to everyone. LinkedIn tends to be more profes- sional, and is used for businesspeople trying to connect with one another or find better jobs. But they also have many specialized group pages dedicated to various industry professionals such as travel agents, corporate transportation managers, and similar groups you can join and post to. Instagram is a photo sharing platform with one billion users, and according to the Pew report, 71% of the users are between 18 and 29 years old. Is this your client? Looking for an older crowd? 61% of all LinkedIn users are 30 to 64 years-old. You must decide who you are trying to reach to determine the best approach for your marketing efforts. What Should I Post? Posts fall into one of two types: Image building and recognition posts, or ones that advertise a sale or special offer. With the latter, you come up with the offer, create artwork to promote it, and start posting away to drive sales. Image building is the posting of information including your logo, vehicles, website address, and relative information that keeps your company at the top of someone's mind so when they need you, they "know" you. A great way to keep potential clients fully aware of your services is to post video testimonials and complimentary letters sent to your company. You can also post photos of people having fun in your vehicles or a bride and groom entering or exiting the vehicle. Photos and videos with small children and puppies do exceptionally well if you can work them in. Your posts should relate to your target audience. How Do I Schedule Posts? You don't want to overload people with posts, but you also don't want to be inconsistent. Create a calendar with a posting schedule. Use a theme such as Testimonial Tuesdays. Every Tuesday you should post a video or printed testimonial to your company page on the social media platforms you have chosen. Once you have posted on your Facebook page, you should extend it to all the group pages you belong to on various platforms. e point is, either once a day or every few days, you should be generating content on the social media venues that work for you. There's more to be said and to learn about reaching people where they spend so much of their time. Here are answers to four common questions. By Jim A. Luff, LCT contributing editor

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