Luxury Coach & Transportation

February 2019

Magazine for the professional limousine, charter and tour industry.

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LUXURY COACH & TRANSPORTATION FEBRUARY 2019 29 W here Craftsmanship Counts ™ a Cabot Coach Builders Company 120" Corporate - 99 Newark Street, Haverhill, MA 01832 • ph. 978.374.4530 or 800.544.5587 • fx. 978.521.5425 S aleS & ServiCe CenterS: Massachusetts, New York, New Jersey, Florida, California, Nevada • © 2014 Cabot Coach Builders, Inc. Why not learn more about the Royale MKT 120" limousines. Call us today, toll free and speak with a Product Specialist. 1.800.544.5587 email: budget as well." One way to express your value is by creating a visual package to present to planners. Although emailing this won't work as well if you don't have a relationship with the person you're trying to reach, PDFs with information about vehicles and processes, as well as a video of your meet and greet process will work wonders. Your website can also say a lot about your company. "When we go to websites, the first thing we look for is proof of product. Pictures of your vehicles, an understanding of your processes, the services you offer, driver professionalism, and knowing people will be dressed sharp when they get there. It's proof of process and product we're looking for," she said. Don't Get Passed By So how do you capture the attention of an event planner you want to do business with if you can't get a warm introduc- tion? Layton said everyone is different. "For me personally, I keep my Facebook completely separate from my work life. So for me, that's not going to be where I'm looking. When it comes to emails, if I don't know who it's coming from, I delete them pretty quickly because I get tons. If I get a piece of mail that crosses my desk that's handwritten, even if I don't know who it's from I open it because I don't get a lot of it. If it's just a postcard I usually trash it, but if it's something I think someone is using to try to personally connect with me, I open it." — was hosting a tour in Arizona with our board of directors and their spouses, and the next thing you know the person giving the tour said, 'Hello, are you the driver?' And I turned around and he was hanging out with us during the tour. en later, some more quirky things happened where he ended up kind of being the sideshow to the tour. We all know that's not what I need in a provider." Price Versus Cost e difference between cost and price is cost has value, while price doesn't. Layton said while her association is budget driven, they won't sacrifice quality for price. "Our members have been appointed by their governors to serve on their boards, and those boards are our members. So there's some prestige in the types of members we have, and we have to provide them great quality service. So quality is definitely more important, but we have to stay within our "A lot of the time you've got great stock photos on your website, but if that's not what shows up, then we're going to have a big problem." —Angela Layton

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