Luxury Coach & Transportation

February 2019

Magazine for the professional limousine, charter and tour industry.

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28 LUXURY COACH & TRANSPORTATION FEBRUARY 2019 WWW.LCTMAG.COM Leasing is Bright TITUS LEASING COMPANY - THE BRIGHT CHOICE Partner with Titus Leasing Company and experience the brightest ideas when it comes to leasing. Call us today to find out how we can help you improve your bottom line. 800-227-3965 I CLIENTS MARKETS phone numbers for the four drivers. ey would only give me the phone number of the person in the office because they didn't want their driver's information to be given out. at was stressful for me because if something happens with my attendees, I need to be able to communicate immediately, not call an office and have someone call a driver and then call me back." The Struggle Is Real Helping event planners understand your product can ease their struggles. If they ask for a bus, they want to know what it looks like, its model year, and condition. "A lot of the time you've got great stock photos on your website, but if that's not what shows up, then we're going to have a big problem," she said. "I've experienced that in the past, where you have microphones with wires hanging out and they don't even work. It's not until we're on the bus that we know, 'Oh, you can't make announcements because there is no microphone.'" is gets down into the details, especially seat count. "I once ordered a 55-passenger bus and once we got most of the people loaded on, I had two of my people sitting in the aisle because it didn't have 55 seats." Driver professionalism is also a big challenge, she said. "I grams. It goes without saying they have a lot on their minds; the last thing they want to do is work with a transportation provider who doesn't have it together. "I'm thinking about logistics and how I'm going to partner with vendors, and knowing I'm in good hands is key," she said. "If I can source you and know everything will be taken care of, that your chauffeurs know where we're going, and the best place to drop off and pick up our group, that's half the battle. ere are hundreds of checkboxes for me to account for per event, so if I know I'm in great hands then that will ease the final decision for us." If an operator can outsell competitors based on providing a logistics program that removes worry and builds trust for event planners, then they can probably have a higher price point, Faeth said. However, this all relies on how well you communicate the value your service will provide. Layton said one of the biggest struggles is not knowing where someone will be picked up or who the chauffeur will be along with their phone number in case of an issue. "We had a group in Montana going to Yellowstone National Park and we had four different minibus type vehicles," Layton said. "Our provider would not give me the

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