Luxury Coach & Transportation

February 2019

Magazine for the professional limousine, charter and tour industry.

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Page 27 of 67

CLIENTS MARKETS Limo University Founder Bill Faeth spoke to Angela Layton about what it takes for operators to attract her attention. By Lexi Tucker, LCT associate editor N ASHVILLE, Tenn. — You provide luxury ground transportation services unparalleled to any of your competitors, but can't seem to get your emails or calls answered by the right people as you struggle to pursue contracts in the meetings and events arena. Angela Layton, senior meeting planner for the National Association of State Boards of Accountancy (NASBA), spoke at Limo University Founder Bill Faeth's LAB Live event in April 2018 about what you can do to remedy this problem. [LCT will feature coverage of the January 2019 event in future issues]. Shake Hands, Not Business Cards Layton says when she meets suppliers, she's not just look- ing to come back with a stack of their information. "If that's all I would have done, I don't think I would be volunteering where I am today on the global level. It really is about getting involved. Not only with an organization, but gaining those relationships and meeting those people you can connect with for whatever business, but also referring people to great providers in the industry as well." Building and fostering relationships with the people you meet should always be your main focus. It's not a competition to see who can give away the most cards or branded knickknacks. If you present yourself in a memorable way, there won't be a need to give them something to remind them of who you are and what you do." Provide Peace Of Mind Annually, Layton and one other person deal with 120 pro- 26 WWW.LCTMAG.COM LUXURY COACH & TRANSPORTATION FEBRUARY 2019 How To Win Meetings And Events Planner Business P H O T O : G E T T Y I M A G E S . C O M / C H O N E S S

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