Luxury Coach & Transportation

January 2019

Magazine for the professional limousine, charter and tour industry.

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LUXURY COACH & TRANSPORTATION JANUARY 2019 1 LUXURY COACH & TRANSPORTATION (ISSN 1097-4814) (USPS 734-790) is published monthly by Bobit Business Media, 3520 Challenger Street, Torrance, California 90503-1640. Peri- odicals postage paid at Torrance, California 90503-9998 and additional mailing offices. POSTMASTER: Send address changes to LUXURY COACH & TRANSPORTATION, P.O. Box 3312 Northbrook, IL 60065-3312. Please allow 4 to 6 weeks for address changes to take effect. Subscription Prices - United States $28 per year; Canada $38 per year; Foreign $50 per year. Single copy - $5; Back Issues - $10; Fact Book - $40. Please allow 4 to 6 weeks to receive your first issue. Bobit Business Media reserves the right to refuse non-qualified subscriptions. Please address Editorial and Advertising correspondence to the Executive Offices at 3520 Challenger Street, Torrance, California 90503-1640. The contents of this publication may not be reproduced either in whole or in part without consent of Bobit Business Media. All statements made, although based on information believed to be reliable and accurate, cannot be guaranteed and no fault or liability can be accepted for error or omission. For your Information: We sometimes make our subscriber information (i.e. fax, e-mail or mailing address) available to carefully screened organizations whose products and services may be of interest to you. If you prefer not to have your information made available, please write LUXURY COACH & TRANSPORTATION, PO Box 3312, Northbrook, IL 60065-3312. Member of: Printed in USA A Bobit Business Media Publication 6 Publisher's Page 8 Luxury Transportation Scene 46 CoolBiz 47 Great Ideas 48 Millennial Matters 50 Profit Motives 51 NLA News & Views 55 Farm In/Farm Out 60 Dealer Showroom 63 Ad Index 64 Editor's Edge FEATURES F I N A N C E /O P E R AT I O N S 14 How George Jacobs Stays Profitable In Today's Market One of the longest running operators navigates everything from fleet balance to driver recruitment. 20 18 LC T E A S T: F I N A N C E 16 Finding A Method For Money Management Two experienced operators with opposite approaches map out successful business plans. 20 18 LC T E A S T: P E O P L E 22 Awards Hail Industry Givers The sixth annual People's Choice Awards celebrated kind and generous operators. 20 18 LC T E A S T: S A F E T Y & I N S U R A N C E 24 High Safety Riders The industry's first Chauffeur Rodeo challenged operators on basic, albeit tricky, driving skills. 20 18 LC T E A S T: K E Y N OT E 26 What A Reformed Bad Boy Can Teach Anyone About Success Award-winning Chef Jeff Henderson found a way past rough streets, prison, and corporate America. F I N A N C E 30 Avoiding Chaos In Your Small Business Start-Up Create a business plan that covers the three elements of success. HOW TO C O R P O R AT E C U S TO M E R S E R V I C E 20 Winning Back Clients When You Screw Up Before you can wow them with service, you have to define and create a culture that enables excellence. S A L E S & M A R K E T I N G 28 Form Relationships That Boost Sales Personal connections with corporations will go much further in developing lasting partnerships. DEPARTMENTS C O O L B I Z 46 Idaho Operators Provide Personal Touch J.R. and Maria Garza focus on outstanding service and show what makes them award winning. G R E AT I D E A S 47 Drawing Up A Budget Not To Be Busted Getting a handle on fixed versus variable expenses will ensure a path to profitability. P R O F I T M OT I V E S 50 Keep 'Em Coming Back For More If you don't follow up with a first time client, you're letting good money slip away. CONTENTS January 2019 Jacobs (center) with Tracy Hodge Raimer (L), president, and Kathy Kahne, executive VP at Windy City, at the 2018 LCT-NLA Show East People's Choice Awards and Charity Night on Nov. 5. At the 2015 to 2017 events, Jacobs cast the winning auction bids for Ford/Lincoln vehicles, acquiring a Ford Transit, Lincoln Continental, and Ford Expedition. He sat out this year's auction of a Lincoln Navigator to give others a chance to bid. He calls his fleet of eight Expeditions "great, wonderful cars" and plans to use them as "top notch workhorses" during the Super Bowl. COVER IMAGE: John Dimaio/ ON THE COVER... 20

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