Luxury Coach & Transportation

December 2018

Magazine for the professional limousine, charter and tour industry.

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LUXURY COACH & TRANSPORTATION DECEMBER 2018 29 companies and networks. European operators are known for their sophisti- cation and pride in luxury and person- alized service. Due to the proximity of so many geographically smaller nations compared to the U.S., the in- dustry is more collaborative and reliant on networking. Companies are used to working among di•erent borders, cur- rencies, customs, and languages. •e go-to sedans of choice for most chau•eured car companies are Mercedes-Benz models, with BMW, Volvo, and Audi in the mix as well as minivans and Sprinter vans. Black vehicle operators do not run buses and coaches in their ‚eets, preferring to team up with charter motorcoach op- erators. •e market generally does not attract minibus and cutaway models common to American ‚eets. One of the primary purposes for LCT going to Europe is to strengthen busi- ness relationships among European operators and their American col- leagues while o•ering B2B education that addresses their challenges. Like many small ‚eet U.S. operators, Euro- pean counterparts are looking for more knowledge and technological advance- ment. Among the common issues and how-to topics that could provide likely subject matter for seminars: Mobility, regulations, client communications, business practices, technology, and how to improve bonds with motor- coach operators. Regardless of borders and cultural traditions, businesses need to make and save money while always providing high quality service. — Martin@LCTmag.com has lined up an advisory board of inter- national operators from Germany, Aus- tria, Belgium, Czech Republic, Hong Kong, France, Ireland, United King- dom, Greece, Italy, Sweden, Denmark, Spain, and the United Arab Emirates. •e advisory group and LCT sta• are working together on an agenda that speaks directly to most European chau•eured transportation operations, which consist of small ‚eets. Unlike in the U.S., a European ‚eet of 20 vehicles is considered large. A Niche Industry •at makes the European industry more of a boutique niche compared to U.S.-style chau•eured and black car major U.S. cities. Since most residents and expatriates speak English as a second language, Frankfurt draws trade shows and conventions with its cosmopolitan, unitary atmosphere. Still in the early planning stages, LCT Show Europe will likely include exhibits, general sessions, o•site din- ners and receptions, and excursions. Ideas being considered are a trip to the Heidelberg Castle, about 55 miles south of Frankfurt, and to the Mer- cedes-Benz factory in Stuttgart, about 125 miles south of Frankfurt. •e city is a two-hour drive from primary destination points in Italy, France, and Switzerland, and there are also thou- sands of castles within a few hours. •e capital of the province of Hesse also lies to the east of the Rhine River Valley region known worldwide for its winemaking, just like the scenic Napa and Sonoma regions in California. To advance and plan the event, LCT 2019 International Motor Show Germany (IAA: Internationale Automobil-Ausstellung) Location: Frankfurt Dates: Thursday, Sept. 12 to Sunday, Sept. 22, 2019 Audience: Professional visitors and general public Exhibitors: 994 (2017) Visitors: 931,700 (2017) Countries represented: 35 (2017) Rank: No. 1 Largest Car Show In World Founded: 1897 The historic medieval city of Heidelberg near Frankfurt is famous for its castle, Old Bridge, Philosopher's Walk, and baroque-style Old Town. Home to Germany's oldest university, the city lies along the Neckar River in the southwest province of Baden-Wuerttemburg. The world-renowned Rhine River region boasts numerous medieval castles, churches, and hamlets complemented by thriving wineries and river tourism.

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