Luxury Coach & Transportation

November 2018

Magazine for the professional limousine, charter and tour industry.

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12 LUXURY COACH & TRANSPORTATION NOVEMBER 2018 WWW.LCTMAG.COM Stats, facts, faces, and products from the chauffeured luxury and motorcoach transportation industries. LuxuryTransportation Scene 11.18 BY THE NUMBERS FOR MORE NEWS GO TO LCTMAG.COM AND FIND LATE BREAKING E-NEWS AND INDUSTRY BLOGS. Many attendees at this month's LCT East have likely seen each other posting or commenting on one of many industry-centric social media groups. They probably also manage or have someone monitoring their business social media pages. It's hard to meet someone who doesn't have a profile on at least one platform. These numbers can help put into perspective where you and your business stand in the social media (hint: business leads) universe. 3.03 Billion Active social media users 81% Share of small to medium businesses that use a social media platform 5.54: Average number of social media accounts per person Every 15 Seconds: A new social media user signs on Internet users out of a global population of 7.6 billion 4.2 BILLION Social Media Platform User Numbers Facebook: 2.072 billion users • 68% of all Americans are on Facebook • 79% of all online US adults use Facebook • 76% of Facebook users check it every day • There are 60 million active business pages on Facebook Instagram: 800 million users • 71% of Americans now use the platform • 24% of US teens cite Instagram as their favorite social network • 90% of Instagram users are younger than 35 LinkedIn: 500 million users • The average CEO has 930 LinkedIn connections • Over 3 million companies have created LinkedIn accounts • But only 17% of US small businesses use LinkedIn Twitter: 330 million users • There are 500 million tweets sent each day, 6,000 tweets every second. • 45% of Americans use Twitter • 66% of US companies with 100+ employees use Twitter for marketing • 77% of Twitter users feel more positive about a brand when their tweet has been replied to Snapchat: 178 million daily users • 60% of them are under 25 • In 2016, $90 million was spent on Snapchat ads • 78% of American 18-24 year olds use the platform • 47% of US teens think it's better than Facebook, while 24% think it's better than Instagram 116 Minutes: Average daily time spent on social media Of media brands use two or more social media channels 91% Source: 121 Amazing Social Media Statistics and Facts by Kit Smith, Brandwatch

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