Luxury Coach & Transportation

October 2018

Magazine for the professional limousine, charter and tour industry.

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LUXURY COACH & TRANSPORTATION OCTOBER 2018 41 can; you can do all of this easily on your smartphone. "In about three minutes, you can pull up the Facebook app and you could like 35 dierent posts. ree minutes, that's all it takes." Social Media = Bacon Who doesn't like bacon? You must think of your social media technique in terms of the delicious, crispy meat treat. You can push out the same information on dierent platforms, if you just handle it a dierent way. "So, if it's Pinterest, it's gonna be a beautiful recipe with bacon in it. If it's YouTube, it's a video of me cooking bacon. If it's Snapchat, it's a quick picture of bacon with funny …lters. If it's Instagram, it's going to be a gorgeous picture of bacon. You get the idea. You can take your same posts, edit and tweak them a bit, and you'll be set to go." Don't Ignore Negative Comments At …rst, seeing a negative comment on one of your social pages might create a mixture of reactive emotions. Instead of jumping on them and leaving a comment you may regret later, this is a good opportunity for you to show people how quickly you can address issues. "It's also a good way to …nd out there are issues you wouldn't know if people didn't take the time to actually tell you," she said. "If someone cares enough to put a comment out there, you need respond and thank them. I mean, unless it's something of a threat or profanity, I encourage you to not delete a negative comment." Be sure to respond by addressing them by name. ank them for letting you know what's going on. en tell them you want to …x things and make it right. You may then make the best customer you've ever had. Hire Someone Else To Do It For You If you still feel all of this social media stu is too time con- suming, hit your local colleges and hire two to …ve interns every semester. "ey all earn credits to be with us because we give them actual lessons and projects to work on," she said. Another option is using sites like Upwork and Fiverr to …nd talented freelancers to give you a helping hand. — in. "Depending on the demographic, they all use dierent platforms. If you're marketing for proms, you might want to use Instagram. If you're marketing for weddings, it might be Pinterest. If it's corporate travel, it may be LinkedIn." Creating An Audience For you to market properly, you need an audience, and there are many ways to create one. Purchase mailing lists. Get a list of all the students attending prom — maybe put together a package and oer a contest online for individuals going to the event. If you're targeting business travel, buy a list of C- level executives or large corporations in your area. Partner with organizations and stores. Join local Face- book groups. "Essentially, mom groups, the Disney travelers Facebook page, any of those pages that have people who are really passionate about something. Get on there and engage with them; this is another touchpoint to help you reach your seven. You're getting your name out there. You're position- ing yourself as an expert, and starting a conversation with them, and that's key," she said. Comment and share posts, and then other people will like, engage, and share on your page as well. Tag people when you This isn't just about one tactic; it's about multiple touchpoints: Email, snail mail, social media, local organizations you join, etc. All you want to do is get one more touchpoint in every time you can so they will remember you when they need you. Where Do I Find Freelancers? • Annoventure • Upwork • Fiverr • Truelancer • Freelancer • Local colleges SOCIAL MEDIA STATS • 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. (Source: Ambassador) • 96% of the people who discuss brands online do not follow those brands' owned profiles. (Source: Brandwatch) • Visual content is more than 40 times more likely to get shared on social media than other types of content. (Source: HubSpot) • There are more than 50 million small businesses using Facebook pages to connect with their customers (Source: Facebook). Four million of those businesses pay for social media advertising on Facebook. (Source: Forbes) • Link clicks account for 92% of all user interaction with tweets. (Source: HubSpot) • 78% of people who complain to a brand via Twitter expect a response within an hour. (Source: Lithium) • Top brands on Instagram are seeing a per-follower engagement rate of 4.21%, which is 58 times higher than on Facebook and 120 times higher than on Twitter. (Source: Hootsuite) • 90% of Instagram users are younger than 35. (Source: ScienceDaily)

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