Luxury Coach & Transportation

October 2018

Magazine for the professional limousine, charter and tour industry.

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Page 23 of 67

F or Charleston, S.C. operator Matt Miller, the Volvo S90 se- dan he bought six months ago has turned out to be a eet surprise. So much so he's buying a second one, and plans to shift his entire sedan eet over to the new model. "We like the roominess and features dedicated to the rear seat passenger," said Miller, owner of Coastal Limo, which runs 15 luxury vehicles. He credited the controls to move the right front passenger seat forward and adjust the interior temperature, ample rear seat legroom, and a trunk that can „t golf clubs and luggage. "…e clients and chau†eurs love it," he said. Miller bought his „rst Volvo after seeing it at the International LCT Show and test driving it for a few weeks. …e Volvo is out most of the day. We get requests for it all the time." …e model year 2018 S90, which cost Coastal $41,600, ranks in the same price range as competing similar luxury sedans. He can still charge $90 for a transfer, and an hourly rate of $75. Miller, who started with one vehicle in 2012, plans to move his company to a newer, larger facility. "We're growing like crazy." Duty Of Care Selling Points For an increasing number of operators, in an industry where sedan brand loyalty has splintered since the demise of the old Lincoln Town Car, the upstart Volvo o†ers an alternative where safety and technology de„ne the concept of luxury transportation. Volvo, known for decades as one of the safest cars in the world, complements that legacy with innovations that enhance the structural safety cores of its vehicles. As operators increasingly circulate in an on-demand market driven by Uber and other transportation network companies (TNCs), Volvo's appeal plays into the duty-of-care selling point luxury operators promote to the business travel market as well as their broad clientele. In 2016, for example, Hakan Samuelsson, president and CEO of Volvo Cars, boldly stated: "Our vision is that by 2020, no one should be killed or seriously injured in 22 WWW.LCTMAG.COM LUXURY COACH & TRANSPORTATION OCTOBER 2018 The Volvo S90 combines the attributes of safety and technology to dene the concept of luxury transportation. NEW VEHICLES Volvo Gains Traction With Safety- Technology Focus The luxury carmaker offers the amenities luxury operators need to provide distinguished service in the crowded ground transportation market. By Martin Romjue, LCT editor

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