Luxury Coach & Transportation

September 2018

Magazine for the professional limousine, charter and tour industry.

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LUXURY COACH & TRANSPORTATION SEPTEMBER 2018 31 W here Craftsmanship Counts ™ a Cabot Coach Builders Company 120" Corporate - 99 Newark Street, Haverhill, MA 01832 • ph. 978.374.4530 or 800.544.5587 • fx. 978.521.5425 S aleS & ServiCe CenterS: Massachusetts, New York, New Jersey, Florida, California, Nevada • © 2014 Cabot Coach Builders, Inc. Why not learn more about the Royale MKT 120" limousines. Call us today, toll free and speak with a Product Specialist. 1.800.544.5587 email: "Depending on the intensity of their posts, they could be damaging the business' reputation," she explains. Knowing the right channels to post on for your audience is another important factor operators should consider. If your business focuses on weddings or caters specifically to the tourism market, maybe a geofilter on Snapchat is a good idea. If you are marketing to a younger crowd, you should focus your efforts on Instagram. "It makes no sense for you to be pitching your service on Pinterest if your target audience is men in their 40s." ideal for beginner and intermediate social media managers and operators who do it all. Presenter: Aleja Seabron, The LMC Group SESSION SPOTLIGHT: How many times a day do you see social media posts comprised of someone's bus with their company name and phone number…and that's it? This practice won't get you very far. Presenter Aleja Seabron of The LMC Group will guide attendees on the do's and don'ts of social media marketing. "I don't see any attempts to build relationships. It's like when you connect with someone on LinkedIn and 10 seconds later they are pitching you a $10,000 product; When does that actually work?," Seabron asks. If you want your social selling strategy to work properly, you need to get more personal — especially with all of the changes Facebook has made to its newsfeed. "If you're too sales-y, you'll disappear. It doesn't matter how great your content is; if all you're doing is selling, you won't get the engagement you want." If anything, it's the fastest way to get unfriended. Many owners of luxury transportation companies have someone who isn't a professional take over their social media for them, and this can cause more harm than you think. *Motorcoach Vendors Of Interest* *Vendors listed were signed up before 8/2/18* • Advanced Vehicle Manufacturing • Alexander Dennis Inc. • ARBOC Specialty Vehicles, LLC • Blue Bird Commercial • BYD Motors, Inc. • Creative Carriage • Ford Commercial Vehicles • Forest River • Freightliner Custom Chassis • General Motors Fleet • Karsan/Morgan Olson • Mercedes Benz Vans • Midwest Bus Corp./Byk- Rak • Motor Coach Industries • National Bus Trader • New Flyer • Ram Trucks • Thomas Built Buses • UMA …and many more! —

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