Magazine for the professional limousine, charter and tour industry.
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62 LIMOUSINE, CHARTER & TOUR SEPTEMBER 2016 WWW.LCTMAG.COM DESPITE THE POPULAR BELIEF ALL MIL- lennials are social media geniuses, I don't claim to be an expert. In fact, I don't be- lieve anyone can call themselves a master of any platform, whether it's Facebook, Twitter, or Instagram. These environ- ments evolve almost daily, and so do the ways we use them. Since I've started at LCT, I've been pay- ing close attention to limo-centric groups on Facebook and have observed a few things. Full disclosure: I'm not sitting in to spy and report on every little thing I see, but to learn more about the industry through questions and answers. No matter your age, there are things you should remember when using social media to connect with the industry, your customers, and friends. No one is per- fect, and I'm sure I've slipped up more than a few times myself. While some of these points may seem obvious, try to use them as a mental checklist to go through before you get ready to click the "post" button. 1. Properly handling operator and vendor is- sues: Something I see quite frequently on limo groups is operators calling out affiliates or vendors who are difficult to work with. Alerting other operators to these issues is not a bad thing. I believe it's an important part of being united as an industry and preventing others from getting burned. However, this should be the last step you take. Make sure you first contact that person or business and try your best to work it out directly before you take it to a public forum. 2. Offensive content: This can be tricky to gauge. Some people have thicker skins than others, but you should al- ways err on the side of caution. Re- member, no matter what you do to keep your posts private, a potential customer doing thorough research may still find you. Also, try to keep cursing to a minimum, even on per- sonal pages. No matter how strongly you feel about an issue, other words can better express your frustration, ex- citement, or sadness. 3. Avoid being excessive: Everyone is fa- miliar with email fatigue, and the same concept applies to social media. When you post, are you using the page as LCT's resident Millennial kicks off her monthly column with some advice on manners in the digital age. Social Media Etiquette: Stop. Think. Post. By Lexi Tucker, LCT assistant editor an ad space or place to express your emotions. Are you asking a question that could benefit other operators? When you comment on someone's inquiry, are you providing them with valuable information unsaid in previ- ous comments? 4. Dealing with disagreements: One of the wonderful things about social media is it gets people talking about issues. What people tend to forget is the best, most productive discussions often oc- cur when both sides respectfully dis- agree. We can lose ourselves when we are passionate about our arguments, and this can lead to some embarrass- ing comments left up on posts for the limo world to see. Instead, politely of- fer to call the person you are disagree- ing with to discuss the matter further. Your reputation will thank you. 5. Spell check: If you want to be taken seriously (yes, even in the age of LOL, BRB, and IMO), make sure to double check the spelling and grammar of your posts by either Googling them or using a web browser with a plugin that checks for you. This also helps your fellow operators under- stand exactly what you are trying to say. MILLENNIAL MATTERS I SEPTEMBER 2016 LEXI TUCKER is LCT assistant editor and coordinator of the LCT Fast 40, a group of operators under 40 who collaborate and learn from each other about all aspects of chauffeured transportation. She can be reached at firstname.lastname@example.org. WANT TO JOIN THE LCT FAST 40? If you're an operator under 40 years of age, like our Facebook page (https://www.facebook.com/ LCTFast40/) and join our LinkedIn group (https://www.linkedin.com/ groups/7049939) for networking event updates and news.