Magazine for the professional limousine, charter and tour industry.
Issue link: http://lctmag.epubxp.com/i/719661
42 LIMOUSINE, CHARTER & TOUR SEPTEMBER 2016 WWW.LCTMAG.COM COVER: INDUSTRY PEOPLE Merging Fleets And Vision To Grow Together Boston Car Service and Above All Transportation found common ground to build a full service sedan and bus business. By Tom Halligan, LCT East Coast editor C ANTON, Mass. — More than a year ago, Brett Baren- holtz, owner of Bos- ton Car Service, and Kevin Cronin, owner of Above All Transportation, got together and realized both had distinct strengths and business models. Combined, those assets could create a more powerful full-service ground transpor- tation company. Boston Car specialized in high-end se- dan service, while Above All Transportation was an expe- rienced executive van, shuttle and limo bus business. One Company, Two Brands The June 2015 merger cre- ated one parent company that maintains the two brands, but shares fleet vehicles, staff, and back-office operations. In fact, the merged company just relocated to new office space in Canton, about 12 miles from Boston. Together, the company runs a fleet of 75 chauffeured ve- hicles that includes every type of vehicle except large motor- coaches. The new company ranks No. 44 on the LCT annu- al 50 Largest Fleets List ( July 2016 issue). "Kevin and I have been working together for years, so it made sense to combine our strengths together to offer a full end-to-end transportation company," says Barenholtz, who started his company in 1997. "The merger gave us the diversification that neither of us had individually. Kevin had experience in limousines, party buses and shuttles, while I was focused on luxu- ry car service. Now we are a full service operation that can meet the needs of any corpo- rate or retail client." Common Vision The duo shares the same drive and vision to become a larg- er full-service private trans- portation company. "We are both in this together to grow the company and we both have a short and long-term plan," Barenholtz says. "If we didn't have the same goals, it wouldn't work — and we both know what we are good at running the company." Another factor that can of- ten derail a merger is when partners, especially entrepre- neurs, can't let go of some du- ties because they controlled every aspect of operations. Fortunately, Barenholtz and Cronin realized from working together over the years each had skills the other did not. Dual Roles Specifically, as CEO of the company, Barenholtz special- izes in sales, marketing and affiliate relations where he can drum up new business by offering a new larger and more diverse fleet. Cronin, who once worked as a bus mechanic, has expertise in managing a successful bus business, maintenance, and operations. He serves as com- pany President. "We play off of each other's strengths," says Cronin, who launched his company in 1988. "For example, Brett is a great spokesman for the com- pany, and I am good at keep- PHOTOS: STEPHEN SEDMAN/SEDMAN PHOTOGRAPHY FASTFACTS BOSTON CAR SERVICE/ABOVE ALL TRANSPORTATION LOCATION: Canton, Mass. FOUNDED: Boston Car Service, 1997; Above All Transportation 1988; merged June 2015 OWNERS: Brett Barenholtz and Kevin Cronin FLEET: 75 vehicles EMPLOYEES: 92 WEBSITES: www.bostoncar.com; www.abovealltrans.com Stephen Ward COO, (L), Brett Barenholtz, CEO, (center), and President Kevin Cronin combined companies to expand their services to more corporate and retail customers.