Magazine for the professional limousine, charter and tour industry.
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LIMOUSINE, CHARTER & TOUR SEPTEMBER 2016 27 world. This will definitively reinforce our position in oth- er markets." Irizar and INA are posi- tioning the i6, standard and super-cargo versions, as a higher-end coach across the charter/tour and chauffeured transportation sectors. "The curb appeal is its sleek look, and the large luggage capac- ity on the super cargo would intrigue a lot of operators," including ones with smaller fleets, Barrett says. Sexy Smooth As the three executives all mention, one of Irizar's sig- nature selling points is its futuristic, streamlined design and the overall "black limo bus" look of the i6. It stands out among competitors who have been in the U.S. market much longer. "This is a sexy bus," Hag- gerty says. "The Irizar is so captivating. We're already finding when we get an Iri- zar into a fleet, it is not un- usual for it to become the most requested motorcoach. The customer asks the op- erator to send the bus that 'looks like a spaceship.'" Barrett adds, "The differ- entiating factor of the Irizar is the physical beauty and unique design of the coach. With 125 years of experience behind Irizar, the durability of the coaches is unques- tioned. The improved fuel efficiency and its fit and fin- ish are as good or better than most other motorcoaches in the marketplace." In promoting Irizar, Hag- gerty draws upon his experi- ence and insights from run- ning a Los Angeles limousine company in the 1980s and Ryan's Express, a charter, tour and motorcoach service in the Western U.S., in the 1990s and 2000s. "My experience has been that in the limousine sector, service and presentation of vehicles is paramount," he says. "As a limousine opera- tor, I think the perception of the Irizar is one of luxury as opposed to the standard tra- ditional motorcoach." Custom Content Within that sleek look, Irizar can customize luxury inte- riors any number of ways. Options span REI or Bosch entertainment systems, WiFi, 110V individual plug-ins, tinted windows, cup holders, and any type of flooring, to name several. "Any operator should com- pare standard features of the bus point by point when mak- ing a decision," Haggerty says. "All of the manufacturers offer some of the amenities but not others. We wanted to make sure Irizar offered all of them, including destination signs, 110-volt electronics, USB ports, side shades, footrests, and so many safety features such as driver fatigue warning and 3-point seatbelts." Irizar enjoys the advantage of owning an air conditioning company in Sevilla, Spain, en- abling them to install power- ful in-house built HVAC sys- tems, ideal for operators in the hotter Western and South- west climates. It also owns The Spanish-built Irizar i6 brings an aerodynamic, sleek European design to the U.S. motorcoach market and the limousine industry, building upon its market success throughout Europe and in Mexico. The Irizar i6 offers multiple mixes of options to create a premium, luxury group transpor- tation experience. FASTFACTS IRIZAR HEADQUARTERS: Ormaiztegi, Spain FOUNDED: 1889 FACILITIES: Brazil, Mexico, South Africa and Morocco ANNUAL PRODUCTION: About 3,000 buses GLOBAL WORKFORCE: 2,600 employees RELATED IRIZAR GROUP COMPANIES: Hispacold, maker of bus A/C systems; Masats, maker of automated coach doors and ramps; Datik, maker of innovative driver fatigue warning systems.* U.S. DISTRIBUTOR: INA (Irizar North America) Bus Sales, Las Vegas, Nev.** INA EXECUTIVES: Mike Haggery, founder and Chairman of the Board; Chad Dixon, COO, Marty Barrett, Executive Vice President; Gene Hall, senior account executive, Southeast region WEBSITES: www.irizar.com/usa • www.inabussales.com PHONE: (702) 431-0707 *SOURCE: Article by Larry Plachno, publisher of Bus Tours Magazine and National Bus Trader, Polo, Ill., (provided by Irizar) **SOURCE: LCT